Read all about it

Metro UK announced this week that editor Ted Young was stepping down. 

The print and website will now be overseen by Deborah Arthurs – the editor of Metro.co.uk since 2014 and now leading the publication across both print and online. This is a hugely significant change. The paper will no longer produce dedicated news content. Instead, this will come from the website news team and newswires.

Around one million copies of the Metro are picked up by commuters most days, but days like yesterday, when train and bus drivers are striking, the number is much less. 

Does this mean the end of print is nigh? Absolutely not. 

When Amazon launched the Kindle many predicted the death of books. However, in January this year, independent book shops hit a record 10 year high. The Booksellers Association membership in the UK grew for the sixth consecutive year. 

Most newspapers are adjusting to different commuter patterns and advertising revenues. In January, City AM announced it would be online only on Fridays. They vowed to redefine the weekend with a bumper edition on a Thursday.  In January this year, Geordie Greig, the former editor of the UK’s biggest newspaper, the Daily Mail, was appointed editor of digital only national The Independent. 

Consider your audience, your corporate ‘readers’. How are they consuming media? In what way, on what day?  

Keep up as the media landscape changes. Ensure your media strategy evolves with it. Adapt and watch how your news changes minds and behaviours.