Next Practices Group announces investment in Williams Nicolson

Next Practices Group (NPG), the ecosystem of creative problem solvers and technologists, today announced its first non-US investment in London-based strategic communications and change management firm, Williams Nicolson.

NPG, which is headquartered in Austin, Texas, invests in founder-led companies that share a passion for using data analytics, communications and technologies to address client needs.

Launched in January 2021 by Steffan Williams and Louise Nicolson, Williams Nicolson has rapidly built a portfolio of international clients served by a team of 17 people.

Bob Pearson, Chair of NPG, commented:  “NPG helps talented founders flourish.  We are a team of 275 people known for creating new models, disrupting old ones and being intensely dissatisfied with the status quo. 

“Williams Nicolson has built a remarkable business that combines powerful data insights, with world class counsel, to unlock client potential.  Their combination of strategy and technology is exactly what we were looking for.”

Louise Nicolson, Co-Founder of Williams Nicolson, said: “We quickly realised NPG’s approach to fostering growth and unlocking innovation is very special.  We’ve worked alongside our new colleagues since last year and already experienced significant benefits.  Our teams are collaborating to deliver international campaigns and build brand new data platforms to help our clients develop and defend their reputations. 

“This partnership will be a catalyst for scale and opportunity, and we can’t wait for what’s to come.”